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Here’s an Interesting Way to Encourage Taking a Power Lunch

Eric Silver and company at Amalgamated continue to push their vodka client Ultimat, which is housed under the Patron Spirits umbrella. After taking its “Social Life Audit” several months ago, Amalgamated has now provided us with this interesting outdoor effort aimed at white collar pros in NYC and Chicago who apparently work nonstop and could use a booze break. The parties behind the campaign employed actual window-washers (hence the name) and snazzed them up to a bit in order to relate, we suppose, to the corporate workforce and send them a message in the process. How’s that for selling a happy hour. At least it looks like mission accomplished. Credits after the jump.

Agency: Amalgamated
Chief Creative Officer: Eric Silver
Director of Interactive: Paul Aaron
Design Director: Coral Garvey
ACD: Tommy Noonan
Copy: Howard Finkelstein, Casey Rand
Producer: Joel Jeffords
Production Company: East Pleasant
Director: Xander™
DP: Damien Drake
EP: Sarah Roebuck
Producer: James Blom
Editorial Company:  Evidence of Industry
Editor : Tom Colella
Music: Black Iris

 

 

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