It is “hump day,” after all (sorry). Just when you thought the day couldn’t get any worse, you’re now imagining seniors getting it on in every position imaginable. Still, you have to hand it to the cast of this PSA from DDB NY for SaferSexforSeniors.com. They’re quite flexible, no?
Aside from being a state known for horribly offensive MLB managers and the most ass-backwards self-defense law anyone’s ever heard of, Florida is also STD central for the 55+ crowd. A lack of sexual education and pregnancy potential has been resulting in a huge spike in syphilis and Chlamydia in seniors, with cases of the diseases rising 71 percent and 62 percent respectively from 2005-2009. DDB NY CCO Matt Eastwood says in a statement “I was important for us that our creative response felt empowering to the 55, 60, 65+ demographic. Whether the younger generation likes it or not, our grandparents are having sex. We wanted to make a sexy ad that maintains a level of tastefulness and encourages seniors to enjoy their sex lives –safely.”
So, quit being a prude, and just be proud of these brave souls for getting some action despite the risk of dislocating hips in the process. Credits after the jump.
Title: Safe Sex for Seniors “Kamasutra”
CCO: Matt Eastwood
ECD: Janet Guillet
Group Creative Director: (N/A)
Head of Art: Menno Kluin
Creative Director/Copywriter: Beth Mart
Creative Director/ Art Director: Dianne Rella
Account: Jen Pearse-Haran
Executive Producer: Joanne Diglio
Edit House: Union Editorial
Head of Production: Ed Zazzera
Edit House: UNION EDITORIAL NY/LA
PRODUCTION CO: PAYDIRT
MUSIC HOUSE: SINGING SERPENT
COMPOSER: Brandon O’Connor
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