HP’s New Campaign Starring Russell Brand?
Here’s your hot rumor for the prelude to the long weekend. Looks like the “Hands” campaign is but a distant memory. WeThanks to the tiperati for this one:
“HP is shooting a new TV campaign today in LA with Russell Brand for their new Veer phone and Touchpad.Yesterday they had Russell on set all day really selling out and shooting product videos for their website. The campaign will also feature Lady Gaga (see the NYC subway stunt earlier this week), and will feature JayZ and Kanye in a series of commercial being shot in LA on the 7th. Those commercials will launch with the guys new album out on the 4th.
HP’s campaign kicks off this weekend with boxer Manny Pacquiao and Miranda Cosgrove. They also shot with Lea Michele earlier in the week. All ads will be live in rotation by mid-July.
Duties are being [handled] by Goodby, and McCann.
They have spent nearly $4M on production and close to $10M in these celebrity contracts. They were supposed to shoot a commercial with Gaga too (but she chose to be on set with Google instead). HP took a loss on that one.”
We’re checking with both agencies on the matter. Stay tuned…
Update: McCann had no comment on HP. So you know how this story goes…
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