We’re sure many of you on the East Coast have already checked out by this point, but here’s a short film anyways produced by Jack Morton Worldwide that somewhat documents the Cannes Lions experience. Beginning with shots of creative notables including AKQA CCO Rei Inamoto in some sort of meditative pose as they ponder the questions being asked, the video eventually gives us a sense (especially those of us who’ve never made it out there) of what it’s like to win, or just be at the week-long event in general. That’s good enough for us at this point, thanks.
Regarding the doc, which also features the likes of David Droga, Jack Morton director of moving image, EMEA Adam Norris tells Campaign Brief, “Cannes Lions is far more than an industry event; it’s the key gathering of creative minds from across the globe. Creating the documentary is a singular opportunity to shine a light on this world and reveal what makes Cannes unique.” And we suppose it basically does.