Sources familiar with the matter tell us that Kansas City-based agency VML, which we also believe was recently named social media AOR for Saks Fifth Avenue, has now been tapped as digital AOR for InBev’s Stella Artois after a review. The agency, which sources tell us was notified this week, wouldn’t comment on the matter, but we’re checking with Anheuser-Busch InBev to get more clarification.
Update: So, here’s the deal. VML is indeed the new digital agency of record for Stella Artois (U.S. only). From what our sources tell us, Anheuser-Busch InBev did not previously have an AOR for digital work in the U.S. A review was conducted and VML was awarded the business.