TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

InBev Taps VML to Handle Digital for Stella?

 

Sources familiar with the matter tell us that Kansas City-based agency VML, which we also believe was recently named social media AOR for Saks Fifth Avenue, has now been tapped as digital AOR for InBev’s Stella Artois after a review. The agency, which sources tell us was notified this week, wouldn’t comment on the matter, but we’re checking with Anheuser-Busch InBev to get more clarification.

Update: So, here’s the deal. VML is indeed the new digital agency of record for Stella Artois (U.S. only).  From what our sources tell us, Anheuser-Busch InBev did not previously have an AOR for digital work in the U.S.  A review was conducted and VML was awarded the business.

 

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!