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It Appears Wells Fargo is Looking for an Agency Refresh

wellsfargo

Could a  nearly 20-year relationship between DDB and Wells Fargo be coming to an end? Not sure yet, but late last Friday, we first heard that the San Francisco-based financial institution was putting its lead agency account into review. After some follow-up this morning, we received this brief comment from a spokesperson for the brand that basically confirms it: “We are very proud of our advertising. As we continue to evolve our brand to align with our growing business and broader marketing and brand strategies, it is the right time to explore agency options.”

DDB California, appropriately enough, handed ad duties over the years for Wells Fargo, which of course also acquired Wachovia back in 2008. DDB still currently serves as lead ad agency for the brand but we’re checking to see if they’ll defend the account. We’ll keep you posted if and when we hear more.

 

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