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Johnny Two Shoes, W+K Concoct Chewing-Controlled Game for Stride Gum

In a cute take on motion controlled games, Stride Gum invites you to enter the world of Gumulon, where you’re represented by a “rebellious miner” named Ace. Ace, a strange green helmet-wearing thing, can only control the “intergalactic action” and ultimately vanquish the prehistoric cave beast if you concentrate on chewing while staring at your iPhone. When your jaw finally collapses after the strain of coercing Ace around the mine, the monster will eat Ace/you after seasoning you and taking a photo for posterity.

Watching the gameplay video makes this activity look like the dweebiest way to spend your day. I hope I never see someone sweating as they chew emphatically on the subway. This game should be played at home, if at all. Thankfully, Gumulon also comes in a touch version, should your mandibles tire of mining.

I will, however, give Stride’s effort points for novelty and its do-good nature. If we collectively achieve better breath through gamification, I can’t complain.

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