PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Johnson & Sekin Tap the Powers of ‘Son of Conan’


This week, Conan O’Brien has been doing shows at Dallas’ Majestic Theater in anticipation of the NCAA Final Four. Although O’Brien may not have acknowledged it, the “Son of Conan” was there, too.

Conan O’Brien look-alike Greg Keating was in Dallas, ostensibly to “reconnect” with Conan O’Brien, but with a few ulterior motives up his sleeve. In a slick move, Johnson & Sekin approached Keating with the opportunity to promote American Airlines, Omni, DART mass transit, Dallas Comedy House and Raising Cane’s while O’Brien was in Dallas. Although it meant taking a few days off from school, the Temple advertising major and aspiring copywriter jumped at the opportunity to further his “pursuit of dad” while diving headfirst into the ad world and gaining exposure. He can be seen in the above clip, slyly promoting Raising Cane’s while on a Dallas morning news program where he explains he first realized he looked like O’Brien in third grade when a basketball coach referred to him as “Conan.”

“Johnson & Sekin was great because it was crazy fast and they had it all organized,” Keating said, adding “I’m not just saying that because I’ll be looking for an ad job.”

We’d be surprised if Keating doesn’t land himself a copywriting gig at an agency somewhere in the near future (I mean, who wouldn’t hire this guy?). But hey, if advertising doesn’t work out, he always has a future as a Conan impersonator.

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!