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JWT Launches ‘Worldmakers’ Web Series at CES

Fresh off of nabbing two top digital talents, JWT and its chairman/CEO Bob Jeffrey are now making their mark in Vegas with a new web series as part of CES, which winds down today.

For the first episode of “Worldmakers,” Jeffrey sat down with Facebook’s VP of global marketing solutions, Carolyn Everson, to discuss the “I need a little Facebook” mentality that many marketers have when implementing a social media integrated campaign. So, who’s doing it right? Unsurprisingly, Everson praises American Express, with whom Facebook partnered with this summer to launch a new “social deals” program. If only Everson would have called out one of JWT’s clients for “doing it wrong” and Jeffrey responded by throwing water in her face. We can only dream.

Those interested in seeing Jeffrey interview representatives from brands like Schtick, LG and Electronic arts from CES can do so at JWT’s YouTube page.

 

 

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