PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

JWT Launches ‘Worldmakers’ Web Series at CES

Fresh off of nabbing two top digital talents, JWT and its chairman/CEO Bob Jeffrey are now making their mark in Vegas with a new web series as part of CES, which winds down today.

For the first episode of “Worldmakers,” Jeffrey sat down with Facebook’s VP of global marketing solutions, Carolyn Everson, to discuss the “I need a little Facebook” mentality that many marketers have when implementing a social media integrated campaign. So, who’s doing it right? Unsurprisingly, Everson praises American Express, with whom Facebook partnered with this summer to launch a new “social deals” program. If only Everson would have called out one of JWT’s clients for “doing it wrong” and Jeffrey responded by throwing water in her face. We can only dream.

Those interested in seeing Jeffrey interview representatives from brands like Schtick, LG and Electronic arts from CES can do so at JWT’s YouTube page.

 

 

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!