For the first episode of “Worldmakers,” Jeffrey sat down with Facebook’s VP of global marketing solutions, Carolyn Everson, to discuss the “I need a little Facebook” mentality that many marketers have when implementing a social media integrated campaign. So, who’s doing it right? Unsurprisingly, Everson praises American Express, with whom Facebook partnered with this summer to launch a new “social deals” program. If only Everson would have called out one of JWT’s clients for “doing it wrong” and Jeffrey responded by throwing water in her face. We can only dream.
Those interested in seeing Jeffrey interview representatives from brands like Schtick, LG and Electronic arts from CES can do so at JWT’s YouTube page.