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KBS+, O Positive Share ‘Regrets’ for BMW

“So what do you think, you gonna take it?” asks a BMW salesman in KBS+P and production company O Positive’s new spot for the BMW 3-Series. This sends the man into a reverie of past regrets, from dumping a nerdy Brooklyn Decker in high school to passing up a chance to get in on the ground floor of Twitter. The 60-second spot, directed by David Shane is certainly memorable, showing the 3-Series in the beginning of the spot and linking passing up the opportunity to own it to some pretty poor decision making skills. Spoiler alert: the guy decides to buy it. “Regrets” is well produced, paced, and acted, effectively using humor to make a lasting impression. Just one thing though: Does anyone else find nerd Brooklyn Decker hotter than runway Brooklyn Decker, or is that just me?

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