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Learn How to Perform CPR Like a ‘Tough Guy’

From Grey London and Hungry Man UK comes the above PSA for the British Heart Foundation. Fans of violent action movies will immediately recognize the spot’s star as Vinnie Jones, the former Welsh soccer star (and sultry lounge singer) perhaps best known to Americans for his portrayal of “Bullet Tooth Tony” in the 2000 Guy Ritchie film Snatch. The man is an enforcer on the field and on the silver screen.

Perhaps more important than Vinnie Jones’ awesome personal history is how he’s helping save lives in “No Kissing.” Apparently, new breakthroughs in medical science or something have proven that mouth-to-mouth is no longer a necessary component of proper CPR administration. That’s right, easily manipulated lifeguards of the world. You no longer have to engage lip locks to save lives. All you need is some Bee Gees on a boombox, your own two hands, and the silly British version of emergency medical services to ensure your breathless subject stays alive. Listen to Vinnie, it’s “not as hard as it looks.” Credits after the jump.

SPOT CLIENT: British Heart Foundation
SPOT TITLE AND LENGTH: No Kissing
FIRST AIR DATE: 1/4/2012
LOCATION: UK

*DIRECTOR: Wayne McClammy
*PRODUCTION COMPANY: HUNGRY MAN – LONDON
1-2 Herbal Hill
London, UK
EC1R 5EF
+44 (0)20 7239 4550
PRODUCTION COMPANY EP/MANAGING PARTNER: Kevin Byrne
PRODUCTION COMPANY EP Matt Buels
PRODUCTION COMPANY LINE PRODUCER: Camilla Cullen & Nate Young
DP: Fraser Taggart
PRODUCTION DESIGNER: Nick Foley Oates
EDITOR: Alaster Jordan
COLORIST: Aubrey Woodiwiss (The Mill – London)

AGENCY: GREY – LONDON
The Johnson Building
77 Hatton Garden
EC1N 8JS
+44 (0)20 3037 3000
PRODUCER: Jacqueline Dobrin
CREATIVES: Vicki Maguire

EDITING COMPANY:

The Whitehouse – London
21-23 Meard Street
London W1F 0EY
+44 02 07 432 4300

CONTACT: Camilla Cullen

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