TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Let’s See the Reaction of the Jell-O ‘Pudding Face’ Star

So, as many of you probably know, CP+B erected its Jell-O “Pudding Face” global Mood Meter in Manhattan last Thursday, but do you know whose face that is gracing the rather noticeable 3D billboard? Well, it’s none other than that of Ian Hart, a former copywriter at Crispin who left Boulder to take on the same title at BBH NY.

From what we hear, CP+B twisted the low-key, private CW’s arm and convinced him to take part in the initial “Pudding Face” photo shoot. Little did he know, though, that the agency would blow his image up and use it in every component of the campaign (he assumed he would just appear in a print ad or two). As a topper, the outdoor Mood Meter sits just two blocks from Hart’s new office. Anyhow, here’s his rather surprised (and understandable) reaction above after seeing it being installed while on his way to lunch. By the way, there’s some NSFW language sprinkled about, so you may want to pop on some headphones.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!