We honestly can’t remember the last time we covered a creative hire at M&C Saatchi, but said agency is letting us know that it’s brought on James Bray as a creative director (from the look of his headshot, he appears just as shell-shocked as we are). Bray joins from Goodby, Silverstein & Partners, where he was a creative on the Sprint “Firsts” campaign and worked on other GS&P accounts including the NBA, Netflix and Adobe.

The reason for Bray’s hire? According to a statement from M&C Saatchi CEO Huw Griffith, “James’ award-winning work expands and elevates our agency’s creative profile,” said Griffith. “His style is directly in line with our ‘Brutal Simplicity’ mantra.” Damn, they stole the name of my high-school punk rock band.

Anyhow, as for brief background, Bray began his career at DDB, where he produced work for Hershey’s and the NY Lottery, before moving to Fallon to serve as copywriter for clients such as Holiday Inn, BMW and Travelers. In his new post, the CD will be based in M&C’s Los Angeles office and work on accounts including Epson, New Mexico Tourism Department and Crystal Cruises.