TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Mcgarrybowen Sparks Love/Hate Debate for Miracle Whip

Mcgarrybowen, Chicago makes a bold (good/bad?) move in its latest “Take A Side” campaign for Miracle Whip, which features a  variety of “celebrities” and the like speaking their peace on whether they prefer the Kraft spread or not.

Everyone from James Carville to Pauly D get  in on the action, voicing their opinions about the whip all leading to, wait for it, a YouTube page where consumers can view the celebrity debate and are also encouraged to take either a hate or love stance via a poll. Kraft claims this to be a first-of-its-kind marketing approach in the U.S., though, it brings back memories of the whole gravy vs sauce debate a few years back.  As an added bonus, visitors to the channel can register to receive free samples, yippee!

Mediabistro Course

Programmatic Advertising

Programmatic AdvertisingStarting October 27, master the newest trend re-shaping the advertising landscape! In this course, you'll develop a better understanding of the programmatic advertising landscape to leverage the technology that supports it, identify target audiences, build programmatic campaigns across TV and digital, and optimize your campaigns for success. Register now!