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Meet Howie Mandel, Comedian, Talent Show Host, Breast Cancer Crusader

So, the Crispin Porter + Bogusky camp swears that this photo-op was not staged and that noted germaphobe Howie Mandel just happened to be taking a stroll along the streets of Toronto when he stumbled upon the topless women you see above. Whatever the case, this past Monday, Mandel encountered an effort from CP+B Toronto to raise awareness for Rethink Breast Cancer and its 10th annual fundraising event.

Crispin’s Canadian branch decided that advertising on women’s breasts might be the ideal medium to promote the event called “Boobyball,” which will take place in Toronto and Calgary on Oct. 14 and Nov. 9, respectively, and will include “cake, cocktails and cleavage.” Sounds like every stereotypical frat guy’s bachelor party, but whatever the case, it is for a good cause and Mandel did tweet out the, um, OOH effort to his 280,000 followers. We can’t snark on that. Click here for more info on the event and peep credits after the jump.

Client: Rethink Breast Cancer

Agency: CP+B Toronto

Creative Directors:  Aaron Starkman, Darren Richardson, Michael Murray

Copywriter – Neil Blewett, Freddy Nduna

Art Director – Gail Pak

Integrated Producer – Jennifer Dark

Photographer – William Leung, Gillian Parr

Retouching – Jeremy Thompson

Videographer – Kyle Trotter

Account Director – Ashley Eaton, Jackie Galvin

 

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