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Molson Resurrects ‘I Am Canadian’ Slogan via Traveling Beer Fridge

 

Let’s begin yet another hot, muggy day in NYC with an item related to something that’s pretty much always refreshing, especially during this time of year: beer. A decade after moving on from its “I Am Canadian” slogan, Molson has decided to reinstill some native pride, bringing back the mantra via a traveling beer fridge that can only be opened by, what else, a Canadian passport. In its effort to keep it real and spread the word throughout the globe, Molson’s fridge (by the way, nice touch on the bottles), which was concocted by Canadian agency Rethink, has made its way from London to the White Cliffs of Dover to Brussels. While we’re reminded to renew our own U.S. passport, check out the beer fridge spot above and a making of clip along with credits after the jump.


Agency: Rethink
Account Director: Ashley Eaton
Broadcast Producer: Clair Galea
Production Company: Partners Film
Director: Jonty Toosey
Executive Producer: Aerin Barnes
Line Producer: Neil Bartley
Director of Photography: Bruce Jackson
Post Production: Rooster Post
Executive Producer: Melissa Kahn
Editor: Marc Langley
Assistant Editor: Nick Greaves
Post Production: Fort York VFX
Music and Sound Design: RMW Music
Producer/Composer: Steven MacKinnon
Colourist: Eric Whipp, Alter Ego
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