Let’s begin yet another hot, muggy day in NYC with an item related to something that’s pretty much always refreshing, especially during this time of year: beer. A decade after moving on from its “I Am Canadian” slogan, Molson has decided to reinstill some native pride, bringing back the mantra via a traveling beer fridge that can only be opened by, what else, a Canadian passport. In its effort to keep it real and spread the word throughout the globe, Molson’s fridge (by the way, nice touch on the bottles), which was concocted by Canadian agency Rethink, has made its way from London to the White Cliffs of Dover to Brussels. While we’re reminded to renew our own U.S. passport, check out the beer fridge spot above and a making of clip along with credits after the jump.
- kbs+, SiblingRivalry Drench Model in Gold Paint to Sell Jay Z's New Cologne
- David&Goliath Crafts New 'Beautifully Simple' Campaign for VIZIO
- Y&R NY Makes Some Cuts
- BBDO NY, Champs Sports Help Kids Hack Their Wish Lists into Their Parents' Browsers