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Monday Morning Stir

-Coca-Cola’s “Happy Cycle” (video above) is a bit perplexing. link

-Vanity Fair introduces brand campaign defining its readers as “Born Curious.” link

-Walmart is using its rivals’ discounts to fuel a new loyalty program. link

-Social media stars are cashing in on their influence. link

-Distrify founder Peter Gerard joins Vimeo as director of audience development and content operations. link

-Social media may be the real advertising winner at the Brazil World Cup. link

-Is prankvertising the worst thing to happen to advertising since the starburst? link

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!