-As we first noted last week, Ian Sohn has indeed returned to Ogilvy Chicago, now officially joining up as EVP, director of emerging platforms & partnerships.

-Following a review that started in July, EVB’s London office has picked up global social AOR duties for Chivas Regal. link

-Deutsch LA kicked off its new “Why VW” brand campaign for Volkswagen that includes the spot called “Smiles” above. link

-Well, this is interesting. As part of Adweek‘s “Brand Genius” honors, the trade is bestowing its first “Brand Visionary” award upon NYC mayor Mike Bloomberg.

-By the way, have you seen the fake NYPD ads that are complementing today’s Occupy Wall Street anniversary? link

-Yes, the “most interesting man in the world” will fundraise for President Obama in Vermont. link

-Global creative agency ATTIK promoted Michelle O’Hea to account director on Scion.

-Chicago-based agency Tris3ct promoted CSO Thomas Stiefermann to EVP/managing director of its new El Segundo, CA office.

-Vegas-based The Pitch alum SK+G has been appointed as agency of record for a handful of Orient-Express luxury hotel properties in North America.

-New York comms firm Roth Partners was named AOR for Newell Rubbermaid’s baby product brand Graco in North America. There was no formal review and billings were undisclosed.

-Creative producer Nicole Visram joined L.A.-based Arcade Edit as EP.

-So, what can the ad tech world learn from the new iPhone? link