A group of Russian Havas Digital creatives have created an intriguing new digital campaign for Russian bookstore, Respublica.
The self-branded “humble project” is a site called “URLiterature,” which promotes reading with a URL lengthener. Yes, you read that correctly, a URL lengthener. Created to promote reading and combat the assault on language resulting from acronyms and social media-promoting short messages, URLiterature uses a URL lengthener to add text from a selected book to the link you want to send. Simply paste “your boring URL,” choose your book and share, pleasing literature professors everywhere. Check out the video above for a better look at the project, and head on over to the site to give it a try for yourself. Credits after the jump.Credits:
- DDB Revives Rob Schneider's Career for State Farm
- PREACHER Rounds Up Texas Athletes to Promote ESPN's Longhorn Network
- Saatchi & Saatchi NY Stages Usher Dance-Off for Honey Nut Cheerios
- Lincoln Partners with Matthew McConaughey