Here’s a spot from Mullen’s JetBlue “Ground Rules” campaign. The spot takes place inside of a bar jam packed with die-hard Jet fans watching the football game when the bartender suddenly changes the channel to Steel Magnolias.

It’s all shot “hidden camera” style to portray the illusion of realism, though, the bartender still being alive is a dead giveaway that it’s all false. With all that being said, it’s a good strategy which could very well relate to football fans while also incorporating people who just like to watch what they want while flying. Of course, there’s a Youtube page for your viewing pleasure.