TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Mullen Changes the Channel on Jets Fans in JetBlue Stunt

Here’s a spot from Mullen’s JetBlue “Ground Rules” campaign. The spot takes place inside of a bar jam packed with die-hard Jet fans watching the football game when the bartender suddenly changes the channel to Steel Magnolias.

It’s all shot “hidden camera” style to portray the illusion of realism, though, the bartender still being alive is a dead giveaway that it’s all false. With all that being said, it’s a good strategy which could very well relate to football fans while also incorporating people who just like to watch what they want while flying. Of course, there’s a Youtube page for your viewing pleasure.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!