TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Mullen Changes the Channel on Jets Fans in JetBlue Stunt

Here’s a spot from Mullen’s JetBlue “Ground Rules” campaign. The spot takes place inside of a bar jam packed with die-hard Jet fans watching the football game when the bartender suddenly changes the channel to Steel Magnolias.

It’s all shot “hidden camera” style to portray the illusion of realism, though, the bartender still being alive is a dead giveaway that it’s all false. With all that being said, it’s a good strategy which could very well relate to football fans while also incorporating people who just like to watch what they want while flying. Of course, there’s a Youtube page for your viewing pleasure.

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!