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F/Nazca Saatchi & Saatchi Spreads ‘Kitchen Kindness’ for Electrolux Brasil

Earlier this month, Sao Paulo-based F/Nazca Saatchi & Saatchi launched their “Electrolux Kindness Kitchen” campaign for Electrolux Brasil, which filled some of their appliances with food for those who want to do good this Christmas.

Here’s how it works: During this month, “when a consumer buys any of the ‘full’ products, he or she will receive the household appliance at home and Electrolux will donate all the food to those in need.” It’s a pretty simple way to do some holiday philanthropy, and one that can make a world of difference to a family in need. The campaign was designed to give back to the community and highlight “the company’s social positioning in the country.” It includes the above online film, as well as display ads, a hot site, and social media. This campaign’s focus on digital was nothing new for Electrolux, who invested 10% of the company’s communication budget on digital this year — making it the environment they invested in the most.

The video explains the genesis of the campaign, linking it to all manner of small kindnesses, and offers a brief explanation of how it works. It does a good job of introducing the idea behind the campaign and prompting viewers to further action, such as visiting the campaign site.

“Electrolux Kindness Kitchen” is a refreshingly philanthropic campaign, and it gives people a compelling reason to buy a new appliance during the holiday season. More companies should engage in this kind of community action, during December or otherwise. Credits after the jump.

CREDITS

 

AGENCY: F/Nazca Saatchi & Saatchi

CLIENT: Electrolux

PRODUCT: Electrolux

TITLE: Cozinha do Bem

EXECUTIVE CREATIVE DIRECTOR: Fabio Fernandes, Eduardo Lima

CREATIVE DIRECTOR: Theo Rocha

HEAD OF ART: João Linneu

COPYWRITER: Igor Cabó

ART DIRECTION: Rodrigo Adam

ACCOUNT SUPERVISOR: Marcello Penna, Gisela Assumpção, Gabriela Marques

PLANNER: José Porto, André Foresti, Marcelo Bazan, Flávia Nogueira

RTV: Victor Alloza, Renato Chabuh, Gisele Campos, Maira Massullo

PRODUCTION COMPANY: Squarehead

SCENE DIRECTOR: Marcio Leitão

D.O.P.: Pepe Mendes

SCENE ART DIRECTOR: Amanda D’Stefani, Yara de Barros

PRODUCTION: Priscila Cattai

EDITING: Marcio Leitão

SOUND PRODUCTION COMPANY: Satélite

VOICE OVER: Tarsila Amorim

PROJECT DIRECTOR: Aline Veríssimo

PROJECT MANAGER: Beatriz Agnelli

CONTENT MANAGER: Rogério Soares

TECHNOLOGY DIRECTOR: Jefferson Russo

PROGRAMMER: Ariadne Gomes

CONTENT PRODUCTION: Remix

GRAPHIC PRODUCTION: Jomar Farias, André Fasanella, Izadora Menezes

MEDIA: Lica Bueno, André Gramorelli, Fabio Souza, Aline Schlosser

CLIENT APPROVAL: Sandra Montes, Juliane Mussarelli, Vivian Pecino

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