Nissan’s new online initiative “The Briefcase” courtesy of TBWA\Chiat\Day LA features a high octane car chase (starring the new 2014 Nissan Rogue) ending in a click through to a contest offering contestants the chance to win one of three 2014 Rogues.
The video opens with a man getting in a hired car for his usual commute home from work. When a motorcycle pulls up and hands off a briefcase to the driver, however, all hell breaks loose. Soon everyone seems to be after the Rogue, including a helicopter that attempts to land on the car. In the end, they run into a blockade and a man shouts “Open the briefcase,” at which time viewers are prompted to click on a link to open it. This link clicks through to the contest on Nissan’s Facebook page. It’s a clever, interactive way to lead viewers to the contest, even if the video is a little over the top. Fans of the brand should enjoy having a background story going into the contest, where they can enter once per day, or more if they share information about the contest via email or social media — a pretty good way to incentivise sharing.
The contest begins today and runs through February 13th at 11:59 PM. You can enter the contest here for your chance to win a 2014 Nissan Rogue. Credits after the jump.
Global Creative President Rob Schwartz
Chief Creative Officer John Norman
Executive Creative Director Stephen Butler
Creative Director, Americas Tito Melega
Sr. Art Director Dave Estrada
Managing Director Peter Bracegirdle
Account Director Bonnie Schwartz
Management Supervisor Kim Harris
Senior Digital Strategist Kyle Luhr
Director of Product Strategy Joel Weeks
Senior Product Strategist Andy Galvin
Senior Product Strategist Mark McNaul
Director of Digital Production Peter Bassett
Executive Digital Producer Brian Jarmon
Executive Business Affairs Manager Robin Rossi
Production company: Independent Media
Director: Simon Crane
Editing: Lost Planet
Saar Klein Editor
Tyler Temple Higgins Editor
Gary Ward Executive Producer
Marieray Mangahas Producer
Animation & Visual Effects by: Black Hole West
David Parker VFX Artist
Federico Saccone VFX Artist
Dale Nicholls Online Producer
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