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Old Navy Plays into Chicago Bears’ Fans Stereotype

Though most of the actors of Saturday Night Live‘s classic “Superfans” sketch are either dead or probably have no interest in reviving their Bears-loving mustachioed characters, it doesn’t the mean decades old sketch has been forgotten by the general public. In fact, CP+B have brought Superfans lookalikes back for a new Old Navy spot, predictably titled, “Da Bears.”

In a land of football helmet tailgate parties that more than likely takes place in the same barren field that annually hosts Bonnaroo (maybe), the Pseu-perfans imbibe in usage of “da” instead of “the,” using their faux-South Side Chicago accents to make things sound silly. And yes, Bears fans, this is how the rest of the world identifies you. (Admittedly, I do wish their portrayal of the typical Packers fan as a young attractive female was an accurate reflection of a reality. It doesn’t take a native Wisconsite to tell you this couldn’t be a little far-fetched.)

In any case, this spot features a slew of Chicago-area celebrities that Bears fans will find absolutely delightful, including George Wendt with play-by-play announcer, Jeff Joniak, former Bear and sports announcer and current radio personality, Tom Waddle, and The Windy City’s lord and savior, Mike Ditka. So, Bears fans, do you revel in this stereotype and the bit of fame it’s given you, or will you just continue to tolerate it so long as you get cameo appearances from local sports heroes? Let us know in the comments. Credits after the jump.

FORMAL CLIENT NAME: Old Navy

CAMPAIGN TITLE: Funnovations Inc.

EXECUTION TITLE: Da’ Bears

AGENCY: CP+B

WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly

EXECUTIVE CREATIVE DIRECTOR(s): Jason Gaboriau

CREATIVE DIRECTOR(s): Robin Fitzgerald, Cameron Harris

ASSOCIATE CREATIVE DIRECTOR(s): Alexandra Sann

ASSOCIATE CREATIVE DIRECTOR(s): Mike Kohlbecker

SENIOR COPYWRITER(s): Jamie Toal

SENIOR ART DIRECTOR(s): Tushar Date

VP/HEAD OF VIDEO PRODUCTION(s): Chad Hopenwasser

EXECUTIVE INTEGRATED PRODUCER: Deb Drumm

FREELANCE PRODUCER: Jennifer Weinberg

JR. INTEGRATED PRODUCER(s): Jackie Maloney

PRODUCTION COMPANY & CITY: Hungry Man, Los Angeles

DIRECTOR(s): Roderick Fenske

EXECUTIVE PRODUCER (PRODUCTION CO): Kevin Byrne

EXECUTIVE PRODUCER (PRODUCTION CO): Cindy Becker

HEAD OF PRODUCTION (PRODUCTION CO): Frank Taddi

PRODUCER (PRODUCTION CO): Pat Fischer

POST PRODUCTION & CITY: The Mill, Los Angeles, CA

POST PRODUCER: Rachael Trillo

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