The W+K/Old Spice cavalcade continues as the agency is now touting the P&G brand’s Champion lineup with a new series of ads, one of which features a brief appearance from a sandcastle Delorean and Rollergirl herself, Heather Graham (above). Who needs the Rocky theme when you can instill self-confidence via W+K’s latest campaign, which carries the regrettable yet appropriate tagline “Believe in Your Smellf.” At least we can say the Portland HQ’s ongoing work for Old Spice continues to be fairly unpredictable and eye-catching. Peep a :15 spot and credits after the jump.
Creative Directors Jason Bagley / Craig Allen
Copywriter Jason Kreher
Art Director Max Stinson
Producer Jeff Selis
Account Team Michael Dalton / Diana Gonzalez / Yaya Zhang
Executive Creative Directors Mark Fitzloff / Susan Hoffman
Agency Executive Producer Ben Grylewicz
MUSIC + SOUND DESIGN
Music+Sound Company Tonefarmer
Producer Tiffany Senft
- 72andSunny Really Wishes You Would All Just 'F*ck Off'
- Les Gaulois Shares Dog's Stretching Routine for Citroën
- DDB Canada Waxes Nostalgic for Nordstrom
- W+K and Drew Brees Interview a Robot for Old Spice