This video has blown up on YouTube recently, and for good reason. "Why every guy should buy his girlfriend a Wii Fit" at first seems like an ingenious marketing ploy ala LonelyGirl. But after the dudes at Joystick Division did some research, we learn that the whole thing was the brainchild of Giovanny Gutierrez, of Tinsley Advertising where he's the director of interactive marketing.

JD asks him a slue of questions here, but the bottom line is that the girl (also in advertising) is his girlfriend and neither has a connection to Nintendo. And the best part is the girl didn't know she was getting taped.

From JD interview—

JD: "So...you're saying nobody paid anything for this?"

GG: "I did, when my girlfriend found out. I was in the doghouse for a while. Though in the end I feel like I made a million theoretical dollars on YouTube...She was FURIOUS — called me on the phone screaming her head off and then hung up on me — but now finds herself actually laughing about it and enjoying her 15 minutes of fame as 'the Wii Fit Girl.' "

Thanks Tribble, for the hookup.