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Pereira & O’Dell Flies Into Birdbnb for Debut Airbnb Work

Pereira & O’Dell nabbed creative duties for Airbnb in September, and three months later, the San Fran shop is launching Birdbnb, their first campaign for the global travel renting company. To supplement Airbnb’s colorful site full of rental options, Pereira & O’Dell created a conceptual platform where artists built 50 birdhouse-sized renderings of actual listings. The finished products will be on display in Audubon Park in New Orleans December 16-22.

The official name of the campaign is “Every Traveler Deserves a Home,” and the 2:10 cut of the above video feels very homey, which is probably the best compliment I can give a travel rental commercial. The 4:30 version drags a bit, kind of like that nice older lady who rents you a room but keeps talking your ear off about topics you don’t care about (2:10 version here, FYI). She’s still kind, but you want to tell her to keep it brief, since, after all, you are the customer. However, selling this type of service does not lend itself to easy choices for advertising, and this effort finds a way to tell a story that makes travel rentals personal.

Credits bookended by some behind-the-scenes videos after the jump.

Chief Creative Officer – PJ Pereira

VP & Executive Creative Director – Jaime Robinson

Associate Creative Director – Rafael Rizuto

Associate Creative Director – Eduardo Marques

Art Director – Rafael Rizuto

Copywriter – Eduardo Marques

VP, Client Services – Gary Theut

Account Director – Marisa Quiter

Senior Account Executive – Jen Wantuch

VP, Strategy – Nick Chapman

Director of Strategy – Molly Cabe

Associate Strategist – Beth Windheuser

Associate Strategist – Sara Lezama

VP, Media Strategy – Joshua Brandau

Associate Media Director – Jasmine Summerset

Media Strategist – Liz Wood

VP, Production – Jeff Ferro

Senior Broadcast Producer – Susan Crimley

Senior Broadcast Producer – Elisa Moore

Senior Integrated Producer – Victoria Whitlow

Senior Interactive Producer – Erin Davis

Director of Business Affairs – Kallie Halbach

 

Production Co: Tool of North America

Director – Alma Har’el

Director of Photography – Edu Grau

Executive Producer – Danielle Peretz

Executive Producer – Brian Latt

Line Producer – Christopher Leggett

 

Editorial Company: Therapy Studios

Editor – Lenny Mesina

Assistant Editor – Thomas Tedesco

Editorial Producer – Allegra Bartlett

 

VFX: The Mill

Title Design/Motion Graphics – Erik Buckman 

Lead Artist – Tara Demarco 

2D smoke artists – Tim Robbins, Robin McGloin, Scott Johnson

Producer – Jessica Ambrose

 

Color: Company 3

Colorist: Beau Leon

Producer: Liza Kerlin

Sound:

Sound Designers: Dror Mohar, Branden Spencer

Mix: Dror Mohar

 

Independent Artists:

Production Designer/Lead Artist – Joshua Stricklin

Colorist – Grace Alie

Miniature Prop Artist – Brooke Ashe

Miniature Expert – Paul Wendling

Birdhouse Specialist – Mike Bowen

Ornithologist – Carolyn Atherton

Singer and songwriter – Zach Shields

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