TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

PetSmart Issues Creative Review


PetSmart sent out a request for proposals for its creative business to agencies with responses due this week, sources told Adweek.

Mercer Island Group is conducting the search for PetSmart, which spends around $90 million annually on measured media. Back in April, PetSmart handed over media buying and planning duties to OMD Chicago, following the bankruptcy of incumbent KSL Media. There is no word on whether incumbent agency Bernstein-Rein, which also assumed media buying and planning duties during the interim between OMD Chicago and KSL Media, will defend in the review. Mercer Island, PetSmart and Bernstein-Rein all declined to comment to Adweek.

Check out Bernstein-Rein’s most recent campaign for PetSmart above.

Mediabistro Course

PR: Incorporating Social Media & Multimedia

Public Relations: Incorproating Social Media and MultimdediaStarting October 22, learn how to use Twitter, Facebook, and keyword search to get your client's message heard! In this course, you'll learn how to develop online video, make social media updates, display multimedia content, and master your client's SEO so that your message will spread and reach all the right places. Register now!