Mercer Island Group is conducting the search for PetSmart, which spends around $90 million annually on measured media. Back in April, PetSmart handed over media buying and planning duties to OMD Chicago, following the bankruptcy of incumbent KSL Media. There is no word on whether incumbent agency Bernstein-Rein, which also assumed media buying and planning duties during the interim between OMD Chicago and KSL Media, will defend in the review. Mercer Island, PetSmart and Bernstein-Rein all declined to comment to Adweek.
Check out Bernstein-Rein’s most recent campaign for PetSmart above.