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Publicis Groupe’s Maurice Lévy Hacks YouTube’s Functionality in This Year’s Holiday Greeting

Snow flurries are starting. Rudolph the Red Nose Reindeer is on network TV. Eggnog is once again a thing. And Publicis Groupe’s CEO Maurice Lévy is back with another holiday greeting. Christmas is coming, you guys!

Now, the press release we got about this is a little, well, apologetic. “His speech has been a little on the long side in the past,” it admits. “So, this year he made a superhuman effort to keep it short and to allow viewers to enjoy this video on their own terms.” What the hell does the mean? Well, I don’t want to spoil too much of the surprise, but if you watch it on YouTube, your natural tendencies to skip forward, pause, or play with the volume of the video will be greatly rewarded with disapproval from Lévy. He knows what you did. You may not listen to the man in charge’s talk, but you can play with the way it’s delivered.

Unfortunately, Digitas France has not provided an embeddable version of  the greeting, no doubt because YouTube magic can only go so far (unlike Christmas magic). However, you can still link to it from the above video. Credits after the jump.

Agency: Digitas France
Chief Creative Officer : Bridget Jung
Creative Director : Nicolas Thiboutot
Creatives: Philippe Pinel, Frederick Lung,
Art Director : Frédéric Roux
Motion : Jeremy Vissio
Project Management: Alix Goelen, Amélie Cruchet
Creative Technology : Philippe Bordachar, Thibault Perret
Video Production : WAM
IT : Re : sources : Marc Ehanno
Client : Publicis Groupe : Peggy Nahmany, Kasha Kruse, Sabrina Pittea

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