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Report: McGarryBowen Ready to Take on the King

Suffice it to say that it’s been a helluva month for McGarryBowen, which is following up its Sears win last week by being named the U.S. creative agency for Burger King according to AdAge. As you all know, CP+B and the fast-food chain parted ways back in March after seven years. The trade reports that the BK biz is worth about $300 million and the work will be handled out of McGarry’s New York office. We reached out to the agency for comment but have yet to hear back.

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.