Bacardi Limited’s top-shelf vodka brand Grey Goose has appointed R/GA as its global digital agency of record. It’s a first for both sides as Grey Goose marks R/GA’s first luxury spirits client while R/GA is Grey Goose’s first digital AOR. We’ve been told, like always, that it was a “competitive pitch” though the other agencies involved weren’t disclosed (though we’re checking with the client).
The Grey Goose biz will be based out of R/GA’s Chicago office, which we haven’t heard from in some time but has doubled in staff since last October (current headcount stands at over 30) according to the agency. (Side note: Though tipsters have alleged that there was a “mass exodus” at R/GA Chicago in recent months, we’ve been told by sources familiar that there was “some churn,” but no more or less than any other agency or office. Take that as you will.)
Anyhow, R/GA’s duties for the brand include social and mobile efforts as well as platform development. This marks the second notable agency move for Bacardi Limited in recent months following the company replacing Y&R with Johannes Leonardo as its lead advertising AOR for the Bacardi Rum line.