TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

RT+P Nabs Right Guard Biz

It’s been a good last couple of months for Philly-based shop Red Tettemer+Partners, which has followed up its Planet Fitness and Maaco wins by nabbing North American creative AOR duties for deodorant brand Right Guard. As a result, RT+P expands its relationship with Dusseldorf-based, Right Guard parent Henkel, which awarded its Dial for Men duties to the agency nearly 18 months ago. RT+P picked up the Right Guard business without a formal review and the agency’s scope of work includes all creative duties for the brand, which has an estimated media spend of $10-15 million.

In a statement, Right Guard director of marketing Ryan Gaspar says it was an “easy decision,” adding, “RT+P’s deep understanding of our product coupled with their standout creative will no doubt help revitalize the Right Guard brand.”

As mentioned, RT+P will handle North American creative for Right Guard while TBWA\Dusseldorf remains lead agency for the rest of the world.

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting October 30, learn how translate your written work into multi-dimensional and editorially relevant digital content! In this course you'll learn how to navigate a CMS, crop, resize, and optimize photos, create graphics, enhance static text through HTML/CSS, and measure the effectiveness of your content using analytics. Register now!