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Samsung’s Smart TV Will Delight Even the Most Senile of Family Members

The future of TV is evidently here, and a new series of spots from 72andSunny for Samsung portray the typical American family coming to terms with the fact that they will forever be enslaved to the glowing rectangle in their living room, especially considering that it now hooks up to the Internet.

Yes, Samsung’s smart TV comes with a remote that turns the set on when you hold it up to your mouth like a microphone and say “Hi, TV.” Useless? Maybe, until you consider that crippling loneliness that most of us endure. It’s nice to be able to talk to someone sometimes, you know? Even if it is just a TV. A nice, friendly TV who you can tell your problems to and routinely greet.

Samsung is also offering an “Evolution Kit,” which you can stick on the back of your grandfather’s TV. Of course, being a total grandpa, gramps will inevitably turn the conversation into one about his hip. Silly grandpa! Always talking about his fake hip. What a total grandpa move. One more spot, which features the grandpa and the dad watching Star Trek, and credits follow after the jump.


AGENCY: 72andSunny
John Boiler Founder, CEO
Jason Norcross Executive Creative Director, Partner
Grant Holland Group Creative Director
Gavin Milner Group Creative Director
Barton Corley Creative Director, Writer
Jamie Reilly Creative Director, Designer
Niraj Zaveri Lead Designer
JC Abbruzzi Senior Writer
Ryan Dols Junior Designer
Jack Lagomarsino Junior Writer
Sam Baerwald Director of Film Production
Jeff Yee Senior Film Producer
Jamie Shuster Senior Film Producer
James Townsend
Managing Director, Entertainment
Andrew Krensky Brand Director
Nadia Economides Brand Coordinator
Tracey Horwitz Brand Coordinator

PRODUCTION: Arts & Sciences
Director: Matt Aselton
Managing Partner, EP: Marc Marrie
Partner, Managing Director: Mal Ward
Producer: Zoe Odlum

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