From his base in Mumbai, Sridhar will work with Sapient’s global executive team to expand its business in the Asia-Pacific region.
Sridhar has quite a history in the ad business, most recently serving as CCO at Leo Burnett – India & Subcontinent for 17 years. He also regularly sits on various awards juries, and he won 12 Cannes Lions in the last 3 years alone. As if that weren’t enough, his origin story as a film billboard painter-turned executive only adds to his prestige.
Sridhar is apparently not one to favor the status quo, either. In the release, he writes:
“[We must] move from just creating ads to creating worlds, or as SapientNitro refers to it, Storyscaping.”
Thought you might like that one.