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SapientNitro Names New Chief Creative Officer for India

K V Sridhar

KV “Pops” Sridhar, a veteran of the global ad scene, will be SapientNitro‘s new CCO in India.

From his base in Mumbai, Sridhar will work with Sapient’s global executive team to expand its business in the Asia-Pacific region.

Sridhar has quite a history in the ad business, most recently serving as CCO at Leo Burnett – India & Subcontinent for 17 years. He also regularly sits on various awards juries, and he won 12 Cannes Lions in the last 3 years alone. As if that weren’t enough, his origin story as a film billboard painter-turned executive only adds to his prestige.

Sridhar is apparently not one to favor the status quo, either. In the release, he writes:

“[We must] move from just creating ads to creating worlds, or as SapientNitro refers to it, Storyscaping.”

Thought you might like that one.

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