TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

‘Scumbag’ Helps Celebrate Imgur/Brisk Partnership

If you don’t know who “Scumbag Steve” is, he’s a brah who has provoked a wellspring of memes in recent times (you can view a pretty comprehensive list here) and was popular enough to be the centerpiece of a new campaign celebrating the partnership between Pepsi’s Brisk iced tea brand and image-sharing service, Imgur. Brisk’s ad agency Mekanism is behind the campaign, which will feature this “promoted image” ad across social and on Imgur galleries to promote the product. Even Scumbag Steve–aka Blake Boston–is taking part in the effort as it does leverage his name and image after all. Anyhow, we’re being told this particular meme’s in the experimental beta stage, but it seems to fit the “Scumbag” tone properly enough.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!