To be honest, we haven’t really heard of San Francisco-based shop Mortar, but as the coffee sinks in this morning, this effort from the integrated agency caught our eye. Seemingly desperate for social media followers (we’re assuming Twitter with this one), the Mortar folks have decided to put the future of its intern “Lil’ Jonny” at stake. The agency is looking to gain 500 new followers by April 20, and if it doesn’t succeed in its mission, the poor lad gets the axe and will likely have to move back in with moms. Yep, it’s somewhat of a cheap ploy to gain social media presence, but we’re hopeful that the Joseph Gordon-Levitt lookalike’s career will remain intact. Right now, they’re at 109. Good luck, gang.