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State Farm Steals Aaron Rodgers’ ‘Title Belt’

During last year’s race to the Super Bowl, Green Bay Packers QB Aaron Rodgers invented a new kind of touchdown celebration that Wisconsinites of all walks could perform with pride. Rodgers’ homage to professional wrestling, the “Title Belt” became an image synonymous with the Packers’ playoff run, a run that ended with Rodgers holding the Lombardi Trophy above his head, a replica WWE championship belt draped over his shoulder.

If Milwaukee Brewers’ left fielder Ryan Braun‘s use of the gesture to motivate his team in the NLDS or State Farms’ usurpation of it for the above “Discount Double Check” spot are any indication, the celebration isn’t going away anytime soon. Created by DDB Chicago, the spot (which debuted last weekend) even squeezes in an overenthusiastic cheesehead at the end. If you want to learn more about the dance and the NFL’s current best quarterback, watch the Packers tear apart the Minnesota Vikings next Sunday afternoon on Fox. If you want to learn about the time I kept doing the “Title Belt” gesture to a increasingly angry Cleveland Browns fan this summer (and the resulting physical altercation), you’ll have to wait until this spot gets a sequel. Credits after the jump.


Barry Burdiak, SVP, Group Creative Director
John Hayes, VP, Creative Director
Chad Broude, Copywriter
Kristin Witt, Art Director
Scott Kemper, Executive Producer
Matt Green, Producer

Production Company
Arts & Sciences, LA
Matt Aselton, Director

Editorial: Cutters
Grant Gustafson, Editor

Post Effects: Filmworkers Club

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