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Teaching Twins to Drive a Manual May Drive Father Insane in ‘Stick Shift’ for Subaru

Carmichael Lynch’s latest spot for Subaru spotlights a family with two Subarus: a new one and an old one, currently being used to teach a pair of twins to drive.

“Stick Shift” plays up the humorous frustration of teaching teenagers (in this case two at once) to drive manual in lieu of their usual, more sentimental approach. Narration by the mother, who thinks, “We got the new Subaru because nothing could break our old one,” also implies that the father might, at any time, be driven insane by the difficulty of this task. But the guy actually seems to be doing a good job of keeping his cool, even reassuring his twins that they’re doing a great job. (They aren’t.)

It’s really only a very slight departure from Subaru’s usual approach, but it’s a noticeable and welcome one. Subaru ads: Now with 15% less Saccharin. Credits after the jump.

Credits:

 

TITLE: Stick Shift

CLIENT: Subaru of America

 

AGENCY

Agency: Carmichael Lynch

 

Chief Creative Officer: Dave Damman

Exec Creative Director: Randy Hughes

Group Creative Director, Writer: Sheldon Clay

Associate Creative Director, Art Director: Jeff Terwilliger

Director of Integrated Production: Joe Grundhoefer

Exec Senior Producer: Brynn Hausmann

Business Manager: Vicki Oachs

Account Service Team: David Eiben

Krista Kelly

 

PRODUCTION

Production Company: Park Pictures

Director: Lance Acord

Executive Producer: MaryAnn Marino

Line. Producer: Aristides McGarry

Director of Photography: Lance Acord

 

POST PRODUCTION

Edit House: Whitehouse Post, London & LA

Editor: Russell Icke/London & Shane Reid/LA

Assistant Editor: Alessandra Milani & Brandon Porter

VFX House / Online Artist(s): Volt, Minneapolis /

Steve Medin Telecine: Sean Coleman, Company 3

 

Audio Mix: BWN Music (Carl White)

Sound Design: BWN Music (Carl White)

 

MUSIC

“Skabo”

Music House: BWN Music

Composer: Nick Rod, Jack Ventimiglia

 

TALENT

On-camera talent: Joey Honsa

Stephen Peace

Eric Loera

Matthew Loera

Voice Over Talent: Joey Honsa (woman)

Justin Beere (announcer)

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