TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

‘Team Sprint’ Debuts First Work, Starring Kevin Durant

Nearly three months after picking up the baton for the wireless carrier from GS&P, “Team Sprint”–aka Digitas and Leo Burnett–have created their first work for the brand. In case you didn’t catch it during NBA All-Star weekend, the spot starred West starter/scoring machine Kevin Durant, the mobile game “Doodle Jump” and highlighted Sprint’s unlimited data plan. We already think the Durantula is a better actor than Shaq. Credits below:

Agency: Team Sprint, Digitas & Leo Burnett

Chief Creative Officer: Susan Credle

Creative Director: Michael Boychuck, Kevin Drew Davis, Mark Moll

Executive Producer: Chris Rossiter

Producer: Bryan Litman

Account: Vanessa Mackey and Melissa Wolf

Production Company: Smuggler

Director: Randy Krallman

VFX/SPX: Mass Market

Editorial: Whitehouse Post

Editor: Matthew Wood

Director of Photography: Brian Newman

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!