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Toys ‘R’ Us Canada Shifts Biz to Open

Two months after parting ways with Toronto-based Union, aka the agency formerly known as CP+B Toronto, Toys “R” Us Canada has found a new local agency to handle its creative AOR duties in Open. Founded by Zig alums Martin Beauvais and Christian Mathieu back in fall 2010, the Toronto-based Open will now handle creative campaigns across Canada in both English and French for both Toys “R” Us and Babies “R” Us beginning with a national radio effort.

From what we’ve been told by sources familiar with the matter, the agency was awarded the Toys/Babies “R” Us biz without a bidding process. In a statement, Liz MacDonald, VP, marketing and store planning, Toys“R”Us Canada,  says, “We were impressed by the creativity that Martin and Christian had infused into their previous work with our two brands. Their retail experience and passion produce true-to-life campaigns that resonate well with our customers, so we’re excited to get started.”

Along with said new client, Open works with others including Old Milwaukee and Canadian real estate network, ComFree.

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