Have you thought about your toilet today? November 19th is World Toilet Day, and Tribal Worldwide chose today to a launch a new campaign for UNICEF called “Access Denied,” which seeks to draw attention to the lack of clean toilets worldwide. While you probably take your home or office bathroom for granted, 36% of the world’s population lives without access to a clean toilet and around one billion people worldwide must defecate out in the open.
To draw attention to this overlooked problem, Tribal Worldwide created a series of posters (examples above and below), a website, and, our favorite message-spreading tool, an 8-bit game. That’s right, to illustrate to an audience who has no idea what it’s like to find a clean, safe place to relieve themselves, Tribal Worldwide created an 8-bit game called Toilet Trek. The game in no way makes light of the issue, as during the course of the game, players are bombarded with obstacles paralleling those of individuals without ready access to a clean toilet. Players are also periodically given facts and information about the problem while advancing to new obstacles within the game. It’s a clever touch, as people who may otherwise gloss over the posters or website can be drawn in with a fun little game that is also educational.
The game is difficult enough to take a few minutes, during which time players can learn how toilet access is linked to issues of sanitation, disease, privacy, and increased risk of sexual assault. Toilet Trek is also available on the iPhone 4 and iPhone 5s, with an Android version coming soon. If you have a few minutes, give it a shot, it’s pretty fun and you may just learn something about the plights of those for whom a clean toilet is often just out of reach. And the next time you sit down on your porcelain throne, be grateful. Credits after the jump. Credits
Executive Creative Director: Kinney Edwards
Creative Director: Jen Stocksmith
Creative Director: Katie Degentesh
Designer: Nick Dunlap
Copywriter: Brent Goldman
Director, User Experience Strategy: Peter Gallo
Associate Technology Director: Rocky Romano
Business Director: Heather Stuckey
Engagement Supervisor: Meera Deepak
Engagement Coordinator: Kari Halverson
Head of Project Management and Production: Sunshine Yoon
Head of Technology: Spiro Misfud
Integrated Producer: Shannon Strange
Sound Design: Drew Gardner
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