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USPS to Part Ways with Campbell-Ewald (Updated)

It looks like a 10-year partnership will soon be coming to an end as we’ve received confirmation that the U.S. Postal Service will not be renewing its contract with Campbell-Ewald once it expires at the end of this month. In 2002, the USPS tapped C-E to handle creative (the agency eventually took over media responsibilities from Initiative) along with Draftfcb Chicago, which most recently handled promotion and retail (DFCB is still in the mix, though).

As for the Postal Service’s $100 million agency review that was launched over a year ago, a spokesperson tells us, “We are still in the process of reviewing new agencies but that specific RFP, for an agency of record, that was launched last year is no longer being pursued.  Going forward, we have a new advertising direction and will be releasing a new series of RFPs. The first will be for media buying and will be issued by the end of the month.”

Update: So, all is not lost for Campbell Ewald and USPS as the spokesperson for the latter clarifies that C-E has been invited to participate in the upcoming RFP.

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