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VB&P Crafts Inspiring ‘Look Inside’ for Intel

For the follow-up to the popular “Look Inside. Jack Andraka” video which garnered over 2 million views on YouTube, VB&P decided to tell the inspiring story of Erik Weihenmayer.

Erik is a mountain climber who has climbed the seven tallest summits on earth, one of only 118 people in history to accomplish this feat. That would be impressive enough, but Weihenmayer is the only person to do so while blind. Weihenmayer was born with retinoschisis and was fully blind by the age of 13. Three years later, at a recreational program for the visually impaired, he was introduced to rock climbing, and it changed his life forever. “I wanted my life to be an adventure, I didn’t want to be shoved to the sidelines and forgotten and just sit in a dark room listening to life go by,” Weihenmayer said. “Rock climbing for me was sort of a symbol that I could get to the summit of whatever I wanted to do, but I had to do it differently.”

In 2001, Weihenmayer became the first blind man to reach the top of Mount Everest, and by 2008 he’d accomplished the amazing feat of scaling the seven tallest peaks in the world. “In an ironic way, that thing like blindness or that barrier you face, if you attack it the right way, it can become a catalyst to moving yourself to a new place that you may not have gone to in any other way,” Erik said.

Erik’s story can be viewed online, in the above film directed by Christopher Hewitt of Knucklehead. Intel has also launched a social media program, where if Erik’s video is shared 2,900 times they will donate $30,000 to No Barriers USA, an organization offering “transformative experiences that allow people to embrace a ‘no barriers mindset’ and discover the potential that lies within themselves and the world.” After viewing Erik’s “Look Inside” video above, you can head here for the full story. Stick around for credits and “Look Inside. Jack Andraka” after the jump.

Credits:

CLIENT NAME: Intel Corporation
BRAND: Intel
SPOT NAME: Look Inside: Erik Weihenmayer
AGENCY: Venables Bell & Partners
EXECUTIVE CREATIVE DIRECTOR: Paul Venables and Will McGinness
CREATIVE DIRECTOR: Tom Scharpf
ASSOCIATE CREATIVE DIRECTOR: Eric Boyd
ART DIRECTOR: Stephen Lum
COPYWRITER: Liz Cartwright
DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen
AGENCY EXECUTIVE PRODUCER: Emily Moore
AGENCY PRODUCER: Melissa Nagy
PRODUCTION COMPANY: Knucklehead
DIRECTOR: Chris Hewitt
EXECUTIVE PRODUCER/MANAGING DIRECTOR: Matthew Brown
LINE PRODUCER: David Bishop
DIRECTOR OF PHOTOGRAPHY: Chris Sabogal
EDITORIAL COMPANY: Whitehouse Post
SENIOR PRODUCER: Kristin Branstetter
EDITOR: Sam Gunn
ASST EDITOR: Zach Vandlik
MIX and SOUND DESIGN: Joel Waters/Lime
MUSIC: Elias Arts
EXECUTIVE PRODUCER: Ann Haugen
TELECINE: Company 3/LA
VFX: The Mill LA
VFX EXECUTIVE PRODUCER: Sue Troyan
VFX PRODUCER: Jordan Sharon
2D LEAD ARTIST: James Allen
END ANIMATION: Brand New School
EXECUTIVE PRODUCER: Devin Brook
PRODUCER: Amy Russo
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