AdAge has the scoop that Victors & Spoils is one of three agencies that’s been tapped by Harley-Davidson, the well-known motorcycle brand that parted ways with Carmichael Lynch after 31 years. If you remember, a few months back, Victors & Spoils chief John Winsor sent an unsolicited brief to Harley that included a plug of the shop’s Squirrel Fight platform and an open call-for-ideas. Well, what do you know, the crowdsourcing-loving, Boulder-based V&S won out and will handle creative for HD’s $11 million account, while Digitas handles digital work and sister shop Starcom does media planning/buying. When reached, V&S reps wouldn’t comment at press time.
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Starting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!