TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Wait, What’s Happening with Heineken US?

A source familiar with the matter tells us that “Heineken USA [is]taking the communication strategy to Mexico, as a result of the regional synergies.” OK, we’re not sure what this exactly means, but nearly two months after consolidating its global media management, we’re hearing that Heineken International is restructuring all of its marketing efforts…yet again.

When reached for comment, a Heineken spokesperson said, “We have a policy that we do not comment on rumor or speculation, but we don’t confirm or deny it.” To quote the great Mike Patton, “What is ‘it’?” We shall find out what’s happening soon, but we’ve been told that Heineken and KBS+P’s Ramona (formerly Adrenalina) still maintain a relationship via Tecate, though whether it’s on retainer or project basis has yet to be determined.

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!