PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Wait, What’s Happening with Heineken US?

A source familiar with the matter tells us that “Heineken USA [is]taking the communication strategy to Mexico, as a result of the regional synergies.” OK, we’re not sure what this exactly means, but nearly two months after consolidating its global media management, we’re hearing that Heineken International is restructuring all of its marketing efforts…yet again.

When reached for comment, a Heineken spokesperson said, “We have a policy that we do not comment on rumor or speculation, but we don’t confirm or deny it.” To quote the great Mike Patton, “What is ‘it’?” We shall find out what’s happening soon, but we’ve been told that Heineken and KBS+P’s Ramona (formerly Adrenalina) still maintain a relationship via Tecate, though whether it’s on retainer or project basis has yet to be determined.

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!