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Graphic Design Firm is looking for a Senior Designer/Associate Art Director. See other great jobs at our Job Board.
Monday, Feb 09
Arnell Somehow Equates Pepsi to the Sun's Gravitation
Update: This story originated from a post on reddit, which now has 524 comments. Update: Apparently the link we posted earlier to the PDF causes tons of pop-ups. You can access it, but it's a pain in the ass and we don't want that. So, ye be warned before clicking. We came across a PDF which contains the concepts behind Arnell's Pepsi logo. In short, they think Pepsi is the center of the universe, and that the soda's new logo gives it gravitational force that makes resistance futile. We tried every way possible to upload the PDF to AgencySpy, but the file was too big, so click here to download it. It's safe, and definitely worth the read. Here's what the guy who shared it said; "I work freelance 'in the industry', and one of my clients did some of the Pepsi spots which are on air. Enjoy! And see exhibit A (the image above) for a taste of what's in store if you download it. It's good bathroom material. More: "Pepsi's New Year's Campaign is Unlevened" Email This Post |
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