Guess the Jeff Bridges VO on its own just wasn’t cutting it. The guy you may know as DJDave, aka David Wittman, who recently busted rhymes about the trials and tribulations of the Whole Foods parking lot, has reemerged as the MC/lyricist for a new Hyundai holiday spot from Innocean. The ad has received some major airplay over the course of the last week or two, but will it cement the leader of the Fog & Smog collective as the go-to rapper for more brands? Umm, let’s play it by ear for now, but we’ll take this over the sappy Lexus holiday spots that just rolled out (and not to mention, any sign of a Pomplamoose comeback).
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