TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

W+K Celebrates Facebook AOR Status, Basically Tells Us Everything is Like Facebook

What do doorbells, dancefloors, bridges and airplanes have in common? On first instinct, you’d normally say fuck-all, but in Facebook’s first-ever brand campaign concocted by its new AOR W+K Portland, they all serve as symbols/metaphors for how the social network connects us…or at least that’s what we’re being told. To tell the universal tale of Facebook, W+K to its credit selected the right director in Alejandro G. Iñárritu, the master of intertwining seemingly random characters and situations on a grand scale in films like Babel and Amores Perros.

facebook_chair

The filmmaker’s stylings are intact and the music from Austin quiet-to-loud experts Explosions in the Sky provides a nice soundtrack, though we’ll stop short of saying that the spot is as epic as the fact that Facebook has hit 1 billion monthly active users. But hey, since W+K and the social network’s relationship is in its infancy, we’ll just say it’s not too terrible of a start.

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!