With Old Spice copywriter Eric Kallman leaving shortly to join up with Gerry Graf, Wieden+Kennedy is making some changes to its popular account, specifically moving creative director Eric Baldwin to global CD on Levi’s, where he will partner with Tyler Whisnand.
As a result of the Baldwin bump, Craig Allen (Kallman’s former partner-in-crime) is moving up to CD on Old Spice as well as Electronic Arts. The move seems to enthuse W+K Portland ECD Mark Fitzloff, who says in a statement, “We can’t wait to see what Eric brings to Levi’s. He is an impeccable designer and an inspirational leader. And who better to take his place on Old Spice, than the co-creator of ‘The Man Your Man Could Smell Like’?”