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Y&R Loses Sears’ KCD Biz

craftsman

We’ve received confirmation that the decade-long relationship between Sears and Y&R Midwest (formerly Y&R Chicago) has basically come to an end this week as the agency has lost the retailer’s Kenmore Craftsman Diehard (or more commonly referred to as KCD) account. Here’s a statement from Y&R below:

“After a long and rewarding relationship, Y&R Midwest and the Kenmore, Craftsman and Die Hard brands have parted ways. With the strength of these three brands at their highest levels in 10 years, and having picked up Cannes Lions, SXSW Interactive and other awards in recognition of our campaigns, we feel extremely proud of our work throughout the past 10 years.  We wish the Sears team the best in their future endeavors.”
No confirmation as of yet, but from what we’ve heard on a few folks on the Spy line, the KCD biz (which we hear has “shrunk’ somewhat over the years) has moved over to Havas Worldwide Chicago. We’re checking on agency appointment and will get back to you when we hear more.

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