Did you know that 80 percent of business to business (B2B) marketers use Twitter, and 56 percent planned to expand their social media budgets in 2013?
But it’s not all social. Indeed, far from it: B2B marketers use, on average, twelve different content marketing tactics, including blogs, video, search marketing and mobile.
This infographic from Ambassador takes a closer look at how brands are using social media and other tools for B2B marketing.
- Six in 10 B2B Marketers Spending More on Social Media in 2014 [INFOGRAPHIC]
- Twitter 2014 UK Ad Revenues: £90 Million (Facebook: £531M, Google: £556M) [STUDY]
- Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]
- 7 Social Media Marketing Trends For 2014 [INFOGRAPHIC]